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Why diversity and representation matter in the tech industry# Why diversity and representation matter in the tech industryDiversity: something the tech world has been talking about for decades. Thereare panels at conferences, books, podcasts and so much more dedicated to thetopic.And yet, the numbers are still quite discouraging.Marginalized groups – namely women and minorities – are still severelyunderrepresented in tech.Why is this? And how can we fix it?Let’s explore. 👇## The diversity dilemmaIf you look at some of the top companies in Silicon Valley, they areoverwhelmingly male and overwhelmingly white (with a vast majority ofcompanies having a workforce that is less than 10% black and/or Latinx).Of the $85 billion invested by venture capitalists in 2017, only $1.9 billionwent to women-led teams – that’s 2.2% in total. 👎And even mixed-gender (or unconfirmed gender) teams only raised 19% of that$85 billion figure.When it comes to the racial disparities in funding, there’s a wide gap in thenumber of black and Latinx investment professionals who work at VC funds – thenumber was as low as 3% in 2016.And we haven’t even mentioned the pay gap yet. 💸Women in STEM professions make, on average, $16,000 less per year than theirmale counterparts.Or, if you are black or Latinx and working in a STEM profession, you might bemaking $14,000 less than your white coworker.Noticing a pattern? 🤔## How did we get here?If we look at Emily Chang’s Brotopia, an insightful and well-researched bookthat chronicles the major gender disparities in Silicon Valley, it wasn’talways this way.By the time the Macintosh was introduced in the 1980s, women were earning 40%of computer science degrees. 👩‍💻There were several women pioneers in technology at this point. After all, thefirst line of computer code was written by Ada Lovelace in the 1840s.But then there was a shift.“Just as computers began to head into the mainstream, women’s participation inthe field started to plummet,” Chang writes.In the last decade or so, the percentage of women earning computer sciencedegrees has remained stable around 22%.Of course, there are a plethora of factors at play here.It goes beyond sexism or racism. There are microaggressions happening all thetime in tech company offices – what’s frustrating about this is that it cansometimes be hard to pinpoint or call out.For example, female engineers face 35% more rejections of their code.And from an anecdotal standpoint, another example would be infamous VCsholding parties that would make women uncomfortable, though of course, to men,it’s just a way for them to see if entrepreneurs can “hang.”The lack of role models can be another factor. There are very, very few womenand minorities in the higher ranks of tech companies.It can also be chalked up internalized doubt. Many marginalized people, if notall in some way or another, are socialized and educated in subtle waysthroughout their lives to doubt themselves (thankfully, this is being tackledby organizations such as Endeavor – check it out!).This can often come in the form of “Impostor Syndrome,” a phenomenon thatdescribes the feeling of being undeserving of your success, an “impostor.”The phenomenon disproportionately affects women and minorities, but in abusiness culture that encourages people to sell ideas and inflate their worth,this is problematic.There are, of course, many other tangible and intangible factors as well. Aperson’s upbringing can greatly impact the way they perceive their careerpath.For example, something seemingly harmless such as giving dolls to young girlsand Legos to young boys can further exacerbate outdated gender roles. 🙅‍♀️But with all of this said, what would the tech world look like if it were morediverse?## There’s truth in the numbersBeyond the obvious “it’s the right thing to do” mindset of having morediversity and representation in the tech world, it also just makes goodbusiness sense.A study from McKinsey & Company found that companies in the top quartile forgender or racial and ethnic diversity are “more likely to have financialreturns above their national industry medians.”And the bottom quartile of these dimensions? They are statistically lesslikely to achieve these returns.As mentioned in their findings, “diversity is probably a competitivedifferentiator that shifts market share toward more diverse companies overtime.”From a financial standpoint, according to Forbes, female tech entrepreneursare able to generate 20% more revenue than their male counterparts – despitestarting their companies with 50% less capital. 💪On top of that, the European Commission calculates that through the furtherinclusion of women working in tech, the EU’s GDP could see an annual boost of€16 billion.The numbers are even more incredible in the US. In Intel’s Decoding Diversityreport, they concluded, as we’ve already seen, that diversity leads to higherrevenues, profits and market value.But it goes even further: by improving ethnic and gender diversity andinclusion in the US tech workforce, it could create between $470 billion and$570 billion in new value to the industry.That’s a lot of zeros. 😲## Going beyond the numbersSo, why exactly does diversity bring better results?Because similarity kills innovation.Having diversity in how your teams think and solve problems yields highersuccess.Better representation of marginalized groups is crucial in coming up with theright solutions to challenges, creative thinking and overall customer success.When team members are too alike, things can get missed or overlooked.Let’s put it this way: diverse teams win more often and more consistently.On top of that, having more diverse teams means that your company is servingall customers, not just themselves.The world is filled with people from a plethora of backgrounds andperspectives. In order to create and build a business that serves everyone,teams need to hear from those who have a variety of experiences.## Where do we go from here?There are already some companies and government organizations that are pushingfor more representation in the tech industry – but it needs to go further (andnot just result in simple quotas).Going back to Cheng’s Brotopia, she suggests: * appointing women to boards, * hiring more women partners * and hiring more women venture capitalists. * The same should be done for all marginalized groups, of course.But most importantly: the tech industry needs to stop blaming everyone elsefor the problem. 😕In Silicon Valley, failure has been something that is celebrated as it canhelp you learn (and eventually succeed). However, marginalized groups havebeen failed by the tech industry for far too long.As Cheng explains, “it’s time for the industry to own it.”Data has proven time and time again that a more diverse workforce is not onlymore efficient and profitable, but also offers companies the chance to hearperspectives that were not previously present.It’s crucial for companies to have more intersectional voices heard across thetech industry, especially in leadership functions, and to encourage morediversity to ensure that they are creating solutions and technology for themodern world: one that is filled with people from different walks of life.Are we going to solve the issue with this single blog post? Of course not.But we need to be having these conversations. And more importantly, we need tobe doing something about it. 🗣We can speak at diversity panels until our faces turn blue, but until those inthe higher echelons of the tech world encourage and drive the conversation –and take meaningful actions for change – things are going to remain the statusquo.And, well, that’s just bad business. 🤷‍♀️We hope you liked this post. If you did, spread the word!For more hot stuff on startups, growth marketing and sales:👉 subscribe here👉 follow @salesflare on Twitter or FacebookI’m a fintech-turned-SaaS marketing expert who is passionate about design,automation and all things digital.View my full profile here.Latest posts by Ali Colwell(see all)