micromobility consumers technology standard across public transportation

2021 Technology Trends in the Automotive Industry## Micromobilty Trumps Mass Public TransitHave you noticed that a variety of bicycles, scooters, and other small-scaletransportation methods are popping up in cities around the world? While onyour daily commute, lunch break, or shopping run you’ve likely come across agroup of branded, cell phone-enabled micro vehicles on most busy streetcorners.Micromobility is the next wave of public transportation, and this movement hasthe potential to supersede standard mass transit in the near future.Rather than opting for the train or bus, individual travelers can activate asingle-occupant vehicle to get from point A to point B.Common types of micromobility include: * E-bikes * Standard bikes * Motorized scooters * E-scooters * Skateboard lock stations * Ultra-compact EV units * Segways * HoverboardsWhether you’re looking for a daily method of transportation or you want toexplore the area on your weekend vacation, micromobility removes a lot of thestress that comes with getting around.This form of travel eliminates the need for costly parking, expensive vehiclerates and insurances, and even a driver’s license in some cases. Additionally,it’s proven to be the ideal solution for social distancing while maintainingstandard travel rates during the COVID-19 pandemic.Rather than owning the vehicle outright, users instead are able to connect toa publicly housed unit using an app on their smartphone and a connected methodof payment. Leading companies are able to take payment information onlineincluding credit cards, mobile wallets, and even cryptocurrencies. As aresult, users are able to pick up any charged units that are available inpublic spaces, and they can typically drop off the vehicles wherever they seefit.Certain options, like microcars and some bicycles, need to be left indesignated areas. However, comprehensive mobile apps and account-basedconnectivity make it easy to find the closest drop off area or the nearestavailable rental unit with information like: * Charge level * Driving proximity * Drop-off options * Session durationMicromobility has also proven to be more efficient than comparabletransportation methods, in a few different ways. Compared to the personal useof vehicles, electric scooters and bicycles produce virtually no emissions -and these services don’t rely on the use of fossil fuels. Both individual andshared micromobility options are also more efficient than shared mass transitvehicles, including subways, trains, and busses.Personal consumers aren’t the only people being marketed to by these growingtech giants. Delivery staff and couriers can use this same technology tocontinue to work when renting or buying a personal car or truck is notfeasible. For private individuals who only want to use a vehicle on an as-needed basis, micromobility solutions are a commitment-free option.In 2019, one of the top e-scooter companies achieved more than 50 milliontrips in just two years following their launch in 2017. Now, there are dozensof brands on the market. Between scooter, bike, and similar services, usageamong micromobility consumers has risen by more than 9% compared to pre-pandemic levels.With much of the world committing to a low-emission lifestyle, to be in effectas early as 2030, micromobility could be the best way for mainstream consumersto bridge the gap. Where walking and rollerskating isn’t feasible, electricoptions like scooters and e-bikes can allow individuals to travel longerdistances without the cost, waste, or hassle of traditional methods.Does this mean that consumers are not interested in purchasing standardvehicles? Absolutely not. But, micromobility is a sound solution for those whoare outside of the margins set by auto brands and retailers across the board.Technology is changing the way we live, and the way we get around. While muchof the world is still operating online, it’s just a matter of time beforeroads and travel pathways are just as bustling as before. To respond to theincreased need for interconnected smart devices, accessible travel, and eco-friendly transportation – technology is proving to be the tipping point forconsumers across virtually every target demographic.These technology trends in the automotive industry are setting the tone forconsumers across the new, pre-owned, and shared public segments of the market.