live event music startups organizers pouch accreditation

techsuch May 9, 2021 0 Comments

PouchNation Provides Best Event Accreditation ServicePouchNation provides a platform for registration and accreditation of everyoneapplying to attend your event. We are the best event accreditation service,online streaming, artists are turning to live music as a big source of income.Let’s zoom in on some stats. From 1999 to 2014, sales of recorded music havefallen drastically by 44 percent, while live music, consisting mainly ofconcert ticket sales, has bucked the trend.Live music looks set to grow further over the next few years.PricewaterhouseCoopers forecasts that the sector will generate a revenue ofUS$30.9 billion in 2019 (PDF link), up from around US$26 billion in 2014.What does this mean? In the past, artists and musicians would go on tours,performing at concerts and festivals, to build awareness of their new songsand albums and boost record sales. But with the internet boom, online filesharing and music streaming caused a steady decrease in record sales, so theindustry was forced to adjust its revenue model. Artists now release albumsmore often but with fewer tracks – and these releases generate audienceinterest for concerts. (You can read more about that here and here.)## How tech is changing live eventsIt’s not hard to see why this changing landscape could lead to a gold rush forstartups dealing with live events. Despite the industry’s phenomenal growthand live music being the new thing, it continues to be weighed down by oldways – meaning everything is still largely organized and run manually, fromticket sales to crowd control and payment of goods inside the venue. That’swhere the startups come in.For example, startups can offer onsite logistics as a service. When equippedwith smartphones and tablets with barcode scanners and check-in apps, eventstaff can instantly verify tickets at the gates, allowing for shorter linesand quicker entry. Real-time data entry also helps event staff make on-the-spot decisions. Once the event is over, all data and information gathered willallow organizers to plan ahead for next year’s event.Aside from making better use of mobile phones and tablets, startups arebringing wearable technology such as RFID tags or wristbands to concert orfestival organizers. These wristbands allow for ticketless entry and helpevent organizers stem the sale of counterfeit passes. More importantly, theyenable cashless payments at the gig, curbing theft and fraud. With cashlesspayments, concert-goers need not worry about losing their wallet or purse inthe crowd, while vendors selling food, drinks, and merchandise are assuredthat no fraud takes place during transactions because everything’s recorded.If it’s a really big event, the wristbands can be used by organizers incontrolling the crowd by disallowing entry in restricted areas. The key thingin all this is efficiency.Some of the startups handling live events in Southeast Asia are Pouch andGoGorilla from Singapore, as well as Loket from Indonesia.## Huge opportunity“We’re a little surprised. There was more demand than we actually expected.Most of the experienced producers we came across have asked, ‘where have youbeen? We’ve been looking for you,’” says Pouch CMO Graeme Perkins.Citing a study by Frost & Sullivan, Graeme tells Tech in Asia the eventmanagement software industry’s total addressable market as of 2015 stood atUS$30.5 billion, and it’s expected to grow to US$31.9 billion next year. “Notone company controls 12 percent of that market,” he says.If we’re talking about Pouch alone, Graeme claims the company, which raisedseed funding last year, has overshot targets set with investors after handlingseveral live events, including Chris Brown’s and Lifehouse’s concerts inManila. This year, the startup bagged the Kanye West-headlined ParadiseInternational Music Festival that’s gonna happen in the Philippines on April 9with 30,000 attendees. It’s also in talks with US and Europe-based groups,which want to license its tech.So the bottomline is: there’s a huge opportunity in live music, but it’llprobably take some time before we’d see widespread adoption of the latesttechnologies out there. The challenge lies in convincing event organizersabout the benefits that startups like Pouch bring. Doing stuff manually, theold way, is expensive and you don’t get much useful data out of it. Andalthough things like RFID involve extra costs, the price of such tech isexpected to go down as they become more common. Plus, organizers will see lotsof savings from automating tasks.If you want to know more about the global live event industry, check out theinfographic below:Infographic courtesy of Pouch.Source: this article? Don’t forget to share.

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