global australia development ict content digital product
Information Communications Technology (ICT)# Information Communications Technology (ICT)## Industry Capability Reports ## A proven testing-ground for global projectsA significant research infrastructure, highly skilled and experiencedworkforce, and technology-hungry, solutions-driven customer base makesAustralia a strategic location for a range of ICT activities with a global andregional focus.There are many examples of world recognised brands taking advantage of whatAustralia has to offer in ICT. Global names such as Avaya, Canon and IBM havebuilt product development (R&D) facilities in Australia; Google Maps andWarner Bros have used their bases in Australia to develop profitableinternational digital content for business and entertainment sectors; Alcatel-Lucent, Cisco Systems and CSC run advanced technical assistance centres foroperations around the world from Australia; and Logica CMG, Reuters andInfosys have made Australia central to their global risk reduction strategies.The size of the market, its innovative outlook and a varied and sophisticatedcustomer base combine to make Australia an ideal location to develop and testnew ICT products and services. Software and processes that are built andadapted here are often rolled back into the global product developmentenvironment and subsequently used by customers worldwide.Australia’s ICT workforce offers extensive domain-level knowledge and qualitytechnical expertise – particularly in architecture and integration. The resultis targeted, clever and innovative ICT solutions for a range of companiesacross different industries.The Australian software industry has benefited from comparatively lowdevelopment costs and a highly skilled workforce, and has consequently becomea target for strategic ICT investment. Companies such as IBM, Canon, Citrix,EDS, Fujitsu, Google and NEC have built major software development facilitiesin Australia.Australia has also proved a particularly fertile domain for creative digitalindustries which generate in excess of A$23 billion per year. The digital gamedevelopment has become significant, and working with the film industry,Australian digital content expertise, has won global acclaim in productionssuch as the animated feature film Happy Feet.### OpportunitiesOpportunities exist in: * Product development (R&D) facilities Avaya, Canon, Computer Associates, Citrix, IBM, NEC, SAP Research, and Unisysall have global research and development labs in Australia. They areproductive and integral to the global R&D strategies of the parent company,developing core product offerings, and delivering global sales success. * Content development From electronic games to mobile content, from simulation to mobile locationtracking, from film production to curriculum development, Australia is theideal location to develop digital content for both entertainment and businesspurposes. Andrew Corporation, Google Maps, Warner Bros, Fox studios as well asAustralian companies Animal Logic and the ABC all develop profitableinternational content in Australia. * Technical assistance centres Alcatel-Lucent, Cisco Systems and Sophos all run advanced technical assistancecentres for their global customer base from Australia. These centres takeadvantage of Australian IP, market maturity and high level skills to deliveradvanced business functions on a global scale. * Global sourcing Australia is central to the global risk reduction strategies of LogicaCMG,Reuters, IBM, Infosys and EMC. With a stable geopolitical environment, highlyskilled business analysts, project management and systems architects, a largeservices sector, supportive regulatory and legal frameworks and reliableinfrastructure, Australia delivers high quality service at a good price.Avaya, Canon, Computer Associates, Citrix, IBM, NEC, SAP Research, and Unisysall have global research and development labs in Australia. They areproductive and integral to the global R&D strategies of the parent company,developing core product offerings, and delivering global sales success.Find out more about Australia’s ICT environment and Australia’s strengths as adestination for investment in ICT.## Useful links