design drone healthcare personal tech industry companies
The top 4 emerging industries of 2019 (and how to design for them)Bot doctors, life coaches, Instagram celebrities and drones—lots and lots ofdrones. This year, we’re welcoming a colorful cast of new companies into theworld of business. Judging by our numbers, these emerging industries are ontrack to become the new norm by 2020.At 99designs, we keep a close eye on what our clients need and how industriesare evolving. By analyzing our data from as far back as 2013, we found fourindustries with extraordinary growth. These are most likely to hit a tippingpoint soon, if they haven’t already.Last year, we gave our readers a head start on some of 2018’s biggest winners,and this year we’ll do the same. Below are the top four industries our datashows to be the strongest newcomers of 2019, along with the design trends mostpopular for each.## 1. AI healthcare —Paging Dr. HAL. AI healthcare like virtual doctors, automated health apps,etc.—not to mention secondary services like apps for finding doctors nearyou—have been flirting with mainstream adoption for some time.Illustration by Lera BalashovaBut judging by the work that’s been done for this industry on 99designs in thepast 5 years, there’s been a 48% growth since 2013. It looks like it’s justnow reaching a tipping point.### Why now?Artificial intelligence tech has made leaps and bounds in the last couple ofyears. The most likely explanation for why we’re seeing more AI healthcarecompanies lately is that we’ve only just now reached a point where the techcan actually deliver.On top of that, affordable healthcare is still largely unavailable to a lot ofpeople, including those in first-world countries. Even people with access togood healthcare find products like these to be more convenient time-savers—whygo through the trouble of a doctor’s appointment when you can solve theproblem on your phone?In short, recent tech advances are allowing more companies to answer thealready-high demand of the healthcare industries.Entelai logo design by CityX### Best design trends for AI healthcareAs you might have guessed, AI healthcare combines the top design trends of thehealthcare industry with those of the tech industry.For one thing, that means a lot blue, the most popular color in bothindustries. Blue represents trust and serenity, two high-priority concernswhen dealing with people’s own health.We also see a lot of health-centric imagery done in the tech industry’sfavorite styles: isometrics (2D representation of 3D imagery, like the CAREiQexample) and minimalism (like the Phraze example). The illustration for Fexcomdepicts what the connection between healthcare and tech looks like, both inits scenario and in its illustration style.The typography in AI healthcare also leans towards the minimal. Simple, sansserif fonts appear more calming, comforting and straightforward—moreadvantageous when dealing with people’s health.## 2. Personal coaching —Just last year, the personal coaching industry surpassed $1 billion. Latelythe number of personal coaches requesting design work has spiked—a growth of47% in the last five years—showing that the industry is blooming and thecoaches themselves are profiting enough to reinvest in their own brand.Illustration by Lera Balashova### Why now?According to David Skibbins, the author of Becoming a Life Coach, the roots ofpersonal coaching date back to the days of Plato in ancient Greece. Its recentpopularity, he continues, owes itself to the corporate culture of “businessmentoring” and its subsequent collapse, leading employees to seek guidanceoutside of their companies and in their personal lives.The idea of a personal coach was a bit experimental when it was firstintroduced. Some people adopted it right away, but others had difficultiesembracing the idea of having a coach for personal affairs. After a gestationperiod of a few years people realized the value of individual, in-personcoaching—or mentoring—and its benefits over other self-development methods.Nowadays, there are personal coaches for all areas of life, and no one speaksfor their effectiveness more than the happy clients.Your Health Coach branding package design by ArtheanMindful Climbing logo design by ludibesInsijam Coaching branding design by shaka88Coaching Minds logo by MkyNeena Madhok Coaching logo by ludibes### Best design trends for personal coachingThere’s a surprising amount of variety in the types of life coaches:financial, romantic, spiritual, career, mental health, wellness and weightloss, to name some of the most common. Their focus usually determines whichdirection the brand design should take: coaches often use imagery relevant totheir speciality (take for instance images of dollar bills for financialcoaches or calming, meaningful visuals like lotus leaves for spiritual gurus).Regardless, almost every personal coaching brand uses optimisticimagery—something to suggest that the brand can improve your life.If you’re dealing with a design for an individual coach rather than acollective organization, it’s best to play up the personal aspect. Put theirname front and center and use photos (or illustrations) of them wherever youcan. The coach-client relationship is naturally intimate, so customers aremore concerned with the person than the brand, even when they’re one-in-the-same.## 3. Influencer agencies —Riding the wave of social media, influencers have spent the last decadecarving out a niche for themselves as trusted, go-to sources for productrecommendations. But in 2019, it’s not the influencers themselves who arerequesting the most design work, but the agencies that work with them.Illustration by Lera BalashovaIn fact, influencer agencies made 5x as many requests for design work on99designs last year than they did in 2013—a whopping growth of 320%—and therewas a particularly sharp increase between 2016 and 2018 when their numbersgrew 79%.### Why now?Influencer agencies are essentially riding the coattails of influencers; theyneeded to wait for digital marketing to mature before the market was bigenough to support their secondary services. And while influencers have alwaysexisted in one shape or another—from company spokespeople to experttestimonials—the digital influencer had to develop from scratch over the lasttwo decades. The wait can be chalked up to the slow sophistication of socialmedia and other online marketing.By now, we have the experience (and sales figures) to prove without questionhow effective influencers are as advertisers. And as influencer marketing isbecoming a standard practice, it creates more demand for agencies that canconnect businesses with influencers.Kingfluencers web design by B@NaN## Best design trends for influencer agencies —As the “middle man” between brands and social media personalities, influenceragencies have to appeal to both sides. This usually leads to a mixed business-casual aesthetic—fun and hip to appeal to the influencers, but formal enoughto reassure clients. The InstaX home page is a good example, with its playfulrainbow overlay over otherwise by-the-book website imagery.Playing up the theme of interconnectivity is another common strategy forinfluencer agencies. Interconnectivity underlines not only the agency’s maingoal of connecting companies with the right influencer, but also the bigpicture of influencers connecting with consumers. Kingfluencer’s web page doesthis well, using a visual of interconnecting points and incorporating real-life photography for a personal touch.## 4. Drones —Drones are by no means “new,” but after an extended “take off” period, they’renow poised to become the big industry we all knew they’d be.Illustration by Lera BalashovaWith just a few dozen design requests five years ago, the drone industry hassince skyrocketed with 680% growth to be one of the most popular on this list.### Why now?Drones have already captured society’s imagination for years, so the questionisn’t “why now” but “why not sooner?”For one thing, just like the emerging AI healthcare industry, recent techadvancements have made drone technology more accessible than ever before. Notonly do these advancements allow top-tier drone companies to offer moreadvanced services, they also lower the cost of standard features, opening thedoor for smaller startups that wouldn’t be able to afford opening a dronecompany a few years ago.More accessibility also enables drone companies to specialize—photography,video production, logistics, or even parts manufacturing. The industry is nowalso big enough to support other careers like drone reporting and drone techanalysts. What we’re seeing so far is an industry that grows horizontallyalmost as much as it does vertically.Another key factor that held drone technology back for so long is regulations.Because drones are potentially dangerous, no one is quite sure how to regulatethem. After all, it’s not like there’s any precedent to draw on. The droneindustry got tied down for a few years under bureaucracy, but now it’sstarting to emerge in full force.Mr. Dronie web page design by Chris J.Home Filming web page design by Hitron### Best design trends for dronesAlthough most of the design choices for drone companies depend on the brandpersonality, for the most part they aim for fun and playful. After all flyinga drone is fun, even when you’re doing it for work.That equates to a lot of bright colors and cartoony visuals. Drone brandsusually adopt illustrated or pictorial logos, often a creative reimaging ofthe drone itself. In fact, because drones have such a distinct appearance,they’re often the key image, even if reinterpreted to be more childlike andappealing.Another common theme in drone design is aerial shots. Drone company websitesoften showcase gorgeous landscapes shots from birds eye views (like the HomeFilming example), often captured using the company’s own drone equipment. Atthe very least, most drone companies make some reference to flight or flying,as we see in Flewent.io’s winged camera logo.## Conclusion: A good time for tech —Interestingly, three out of the four fastest-emerging industries are tech-related. (Influencer agencies aren’t technically “tech,” but given theirdependence on social media and other online outlets, their industry willalways be intrinsically linked to tech.)This corroborates what we saw in our emerging graphic design trends of 2019,which also had a focus on tech-related visuals and futuristic aesthetics. Itseems that humanity as a whole—and not just the tech industry—is aware of theimmense technological revolution on the horizon.##### Want to download all this as a beautiful infographic?###### We’ve created one for you right here.