banks new fintechs bbvas fintech example future

techsuch May 9, 2021 0 Comments

The 10 global fintech trends“The best way to predict the future is to create it”. This phrase coinedby Peter Drucker, probably the most influential author on business managementin the 20th century, served Luis Maldonado, state economist, IE BusinessSchool professor and advisor to the IFC (an arm of the World Bank focused ondriving private investment in developing countries) to end a discussion on thefuture of fintechs organized by the entrepreneurial platform Finnovista.Nothing has been written but these are the 10 trends that are currentlyshaping the future of the sector in the short- and medium-term.The relationship between banks and ‘fintech’ startups has evolved frommistrust to collaboration.  Users, already used to enjoying improved customerexperiences, may come out big winners. In this collaborative context, BBVA ismentioned as an organization that is “showing the world what the future ofbanking can be”.## 1. Traditional banking has changed strategyThe relationship between banks and ‘fintech’ startups has evolved frommistrust to collaboration and “now the banks themselves are directly doingfintech”, Maldonado says. This expert gave as an example the development of‘roboadvisors’ within banks themselves when the trend was to reachagreements with specialized fintech and use their ‘roboadvisors’ as awhite label. He pointed to Marcus, the new division of Goldman Sachs’digital retail banking, “which shows that banks have the unusual ability todisrupt from within”.BBVA is an example of collaboration with fintechs thanks to its ‘create,adquire, invest and partner‘ strategy. During the last year, BBVA’s NewDigital Business area has fostered several investments and acquisitions in thesector, as well as the creation of new startups, like Denizen, Tuyyo and Azlo.## 2. From unbundling to rebundlingUnbundling is a term used in financial jargon to refer to separating thecomplete offer of a traditional bank into dozens of separate services. This isthe strategy that fintechs have followed until now: offering niche financialservices. But now they are staring to shift direction by focusing onrebundling. Through agreements among fintechs themselves, they are enrichingtheir offer by offering more services. A good example of this is the N26strategy.In this new context, as Francisco González, BBVA’s Chairman has pointed out,banks have the opportunity to become service providers, platforms (ormarketplaces) for financial and non-financial services.## 3. Fintechs are increasingly globalMonzo and Revolut announced it was going into the U.S. market, while going inthe opposite direction, the U.S. firm Robinhood is disembarking in Europe.Denizen, one of the companies that emerged in BBVA’s New Digital Businessesarea in San Francisco this year, offers a global bank account facility forexpatriates and people who need to manage their money internationally,operates through APIs and represents a clear example of BBVA’s focus onopen banking ahead of the rollout of PSD2.

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