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Report: Out of controlIn this report, we demonstrate how every time we use our phones, a largenumber of shadowy entities that are virtually unknown to consumers arereceiving personal data about our interests, habits, and behaviour.As we move around on the internet and in the real world, we are beingcontinually tracked and profiled for the purpose of showing targetedadvertising. In this report, we demonstrate how every time we use our phones,a large number of shadowy entities that are virtually unknown to consumers arereceiving personal data about our interests, habits, and behaviour.Illustrasjon: ForbrukerrådetThe actors, who are part of what we call the digital marketing and adtechindustry, use this information to track us over time and across devices, inorder to create comprehensive profiles about individual consumers. In turn,these profiles and groups can be used to personalize and target advertising,but also for other purposes such as discrimination, manipulation, andexploitation. Although the adtech industry operates across different mediasuch as websites, smart devices, and mobile apps, we chose to focus on adtechin apps.In order to expose how large parts of this vast industry works, wecommissioned the cybersecurity company Mnemonic to perform a technicalanalysis of the data traffic from ten popular mobile apps. Because of thescope of tests, size of the third parties that were observed receiving data,and popularity of the apps, we regard the findings from these tests to berepresentative of widespread practices in the adtech industry.Report: Out of Control Technical report – Out of ControlØyvind H. KaldestadKommunikasjonsrådgiver(+47) 480 82 [email protected] på vårt nyhetsvarsel